|
||||||
|
||||||
|
What Is Wrong With Email Marketing?Copyright 2005 Peter DoblerIf you are active on the web promoting your products, affiliate programs or services, you probably sense where I'm going with the title of my article. We all put a lot of effort into our internet business. We all have the same hopes and dreams about where our internet business will go. Unfortunately we are all depended on too many variables that have to be just right at the right time. What is he talking about you might ask. Let's take a simple example. Listening to self declared gurus of internet marketing they all tell you the same thing. “You have to build your list”, by that they mean your email list. After following this advice and spending hundreds of dollars in opt-in email leads and maintaining a list of over 5000 subscribers I was pretty convinced that success is just around the corner. This is as far away from the truth as human possible. I'm running a newsletter delivered daily and I send additional sales letters to pitch some of my affiliate products. I track every email with ad tracking and click through analysis. Guess what? Nothing! Sending daily emails and sometimes an additional sales letter would trigger something, at least a wave of cancellations, don't you agree? Well, my conclusion of this mess is that over 90% of the emails never passed the SPAM filters. This is devastating. As you know most people sing up for newsletters through their free email accounts. The few who use their regular email address unsubscribe within a few days. Don't get me wrong, newsletters are great and if done right they can help you to promote your business. I believe the key is that your newsletter needs to be unique and very narrow focused on a niche target. Going back to the email leads issue. Buying email leads from email harvesters it is a waste of money. Even if they are double or triple opt-in leads. Promoting a copied newsletter is a waste of money. Why bother to promote something that is already promoted hundreds of times? If you are targeting the people who are looking to make money online, your target audience is pretty narrow and they probably have already subscriptions to one or another form of marketing newsletter. I'm actually shifting my focus completely and put a newsletter together to help people to get started with real estate investments, especially Florida real estate. As you can see this is a very narrow target audience. If I get a couple of hundred subscribers I will be happy. If you're interested send an email to mailto:suncoastrenttoown@getresponse.com I will let you know when the newsletter will be available. The bottom line of my story is, don't advertise to the advertiser. You just waste your time and money. That's the main reason why people getting frustrated with their internet business and simply quit. This is like car dealers advertise solely to other car dealers. What do you think will happen? I know what you are thinking. What happened to him? Didn't he tell us in his article "Where's the Traffic?" that email lists are the cure to non-visited websites? Yes, that's true. I still believe that autoresponders are good business practice to communicate with your customers. I just didn't see the value of buying email leads. Yes, I changed my opinion, which is plain human nature and happens to all of us. I hope this made you think a little bit and if you can turn your business into the profitable margins based on my little advice please let me know. I'm eager to hear if somebody actually is listening to what I have to say. About the author: Peter Dobler is a 20+ year veteran in the IT business. He is an active Real Estate Investor and a successful Internet business owner. Learn more about the concept of residual income at http://www.fl-home-biz.comor send a blank email to mailto:pdobler@getresponse.com Circulated by Article Emporium 5 keys to making money online Would you believe there are tens of thousands of people who have found ways to make money online? Not only that, but their incomes are significant and growing, due to little competition and low cost of entry. If I can do it, then there is no reason why you can't. You can literally ... The Power of the BLOG Can a Blog earn you a prison sentence? Ask Mojtaba Saminejad. He is an Iranian whose Blog, published in the Farsi language, earned him a two-year prison sentence in June 2005. The online community is fast waking up to the power of blogs which have spread across the intern... To People Who Want To Make Money At Home, Make Money Online - But Can't Get Funding Starting a business? Need adequate funding? To make money on the Internet, you need the funding to start your business. The first place to look for financing is right there at home. You plan to make money at home, so why not sort out some useable ... "7 Secrets to Explode your eBook Sales!" Part 3 Aho! Freeware/shareware sites provide a unique opportunity to market your eBooks. This type of marketing method allows the buyer to try your eBook on their computer before paying for it. You simply password protect part of your eBook. There are... Network Marketing: Selling the Dream (Part I) Copyright 2005 Fernando Rivadeneyra Are you tired of struggling to make ends meet? Unexcited about driving in rush hour traffic? Burned out at work making your BOSS'S dream come true? You have a choice in life but most people choose to live in constant fear. They are scared ... Bring Spirit Into Your Online Business Copyright 2005 Mal Keenan For people who have decided to strike out on their own entrepreneurial careers, the currency of choice for lasting and meaningful compensation…and the primary reason they left the "rat race" is…spiritual fulfillment. Like fulfillment, the wor... Selling information on the net. Selling information on the internet. You want to make some money? Sell something. The biggest seller on the net is information, or info-products as they are often called. Info-products cover a wide range of sales, from small scraps of time ... Why Branding Is Vital For Your Home Business Success On a hot Sunday afternoon when your body fluids have been drained dry by the scorching sun, which would you rather order? Coca Cola, or Jeebejus Sweet Soda? The answer is as clear as it is universal. The more established brand would be chosen almost every time. This is ... "7 Secrets to Explode your eBook Sales!" Part 5 Secret #5: How to build steady sales for years to come with eBook Directories! Aho, Are you making this mistake in your business? Are you to busy to submit to more than a handful of eBook directories? Or worse yet, are you to busy to submit to <... Things to do when you feel like quitting your online business Copyright 2004 Tal Fighel There are many business skills that need to be learned during your online business venture, but there is one that needs to be mastered. That skill is the ability to not give up, despite many failures along the way. Here are 9 things that y... Keyword Article Writing: the Key to Your Success! Ready to jump on the keyword article bandwagon? Billions of companies are using keyword articles to gain free exposure on the internet. Whether you're a netpreneur marketing a product or a writer seeking freelance work, odds are you can benefit tremendously from keyword articles. <... Why Getting More Traffic is the Biggest Mistake Web Owners Make Want to know the 1 misconception among Internet marketers and website owners? Here it is: The biggest mistake web owners make is thinking that it's all about GETTING MORE TRAFFIC. The term 'web traffic' gets over 43,000 inquiries per month according to Ov... Improve Newsletter Delivery with an Autoresponder Service Another powerful reason for making the switch from using the unlimited autoresponders that come free with your web hosting account to paying a monthly fee for an autoresponder service is improved deliverability of newsletters and other e-mails. Are you... What Is Wrong With Email Marketing? Copyright 2005 Peter Dobler If you are active on the web promoting your products, affiliate programs or services, you probably sense where I'm going with the title of my article. We all put a lot of effort into our internet business. We all have the same hopes and dreams abo... Seven Steps to eBay Selling Success More and more people try their luck at selling on eBay everyday. With all of that growing competition it is important that you do everything possible to make sure that you stand out from the crowd. By following a few simple steps you can greatly improve the odds of your auction bei...
|
|
|||||
|
||||||